ION Orchard Advertising
ION Orchard is Singapore's most iconic premium mall at the heart of Orchard Road — an architectural landmark with over eight levels of luxury retail, lifestyle and entertainment. With 4.9 million average monthly footfall and a coveted audience of affluent shoppers, wellness aficionados and global tourists, it offers one of the most sought-after advertising environments in Singapore.
JCDecaux operates a comprehensive range of digital network, digital and static formats throughout ION Orchard, from high-impact outdoor LED screens to immersive in-mall experiences. Diseno Advertising can help you identify, plan and book the right ION Orchard format for your campaign.
Singapore's Premier Luxury Mall on Orchard Road
Located at 2 Orchard Turn, ION Orchard sits at the busiest junction of Orchard Road, Scotts Road and Paterson Road — Singapore's most prestigious retail address. The mall houses over 300 brands spanning luxury, fashion, food and lifestyle, drawing a diverse yet consistently premium audience every day of the week.
For advertisers, ION Orchard presents a rare combination of high volume, high quality audience, and an unmatched selection of advertising touchpoints — from Singapore's most visible outdoor LED screen to fully immersive underground brand experiences.
🏆 Mall of the Year — Retail Asia Awards 2024
👥 4.9 Million Average Footfall Per Month (40% Tourists, 60% Locals)
💎 Key Audience: Affluent Shoppers, Wellness Aficionados & Global Tourists
Digital Network Formats
Strategic multi-screen networks for amplified brand impact across ION Orchard's key shopper and commuter flows.
Prestige Domination
A powerful combination of LED and MUPI displays strategically placed to ensure continuous brand visibility across high-traffic shopper and commuter flows.
| No. of Faces | 12 |
| Min. Booking | 2 weeks |
| Max. Duration | 8 weeks |
| Spot Duration | 10 sec / spot |
| Default SOT | Prestige Gateway LED: 25% · DFN & LED @ Lifestyle Gateway: 10% |
| Media Rate | From S$ 25,xxx / week |
| Digital Uploading | From S$ 1,xxx / creative upload |
Digital Fashion Network & LED @ Lifestyle Gateway
Strategically located among renowned fashion and luxury brands along B1 and B2, targeting 100% of premium shoppers with repeated screens for more impact.
| No. of Faces | 11 |
| Min. Booking | 2 weeks |
| Max. Duration | 8 weeks |
| Spot Duration | 10 sec / spot |
| Default SOT | 10% |
| Est. Monthly Impressions | 21M |
| Media Rate | From S$ 7,xxx / week |
| Digital Uploading | From S$ 1,xxx / creative upload |
Digital Fashion Network
Strategically located among renowned fashion and luxury brands along B1 and B2, targeting 100% of premium shoppers with repeated screens for more impact.
| No. of Faces | 10 |
| Min. Booking | 2 weeks |
| Max. Duration | 8 weeks |
| Spot Duration | 10 sec / spot |
| Default SOT | 10% |
| Est. Monthly Impressions | 21M |
| Media Rate | From S$ 6,xxx / week |
| Digital Uploading | From S$ 1,xxx / creative upload |
ION Link Digital Network
Located along one of the busiest linkways at Orchard Road, reaching a high volume of shoppers and train commuters passing through daily.
| No. of Faces | 10 |
| Min. Booking | 2 weeks |
| Max. Duration | 8 weeks |
| Spot Duration | 10 sec / spot |
| Default SOT | 10% |
| Est. Monthly Impressions | 16M |
| Media Rate | From S$ 5,xxx / week |
| Digital Uploading | From S$ 1,xxx / creative upload |
ION MultiLink Network
Digital screens, sticker wraps and lightboxes in high-traffic areas leading to Wheelock Place and Wisma Atria, strategically driving customers to visit stores.
| No. of Faces | 1 |
| Dimensions | Jewel Gateway: 2.7m (H) × 3.48m (W) · South Entrance sticker wrap (2 face): 3m (H) × 7.6m (W) |
| Min. Booking | 4 weeks |
| Max. Duration | 4 weeks |
| Media Rate | From S$ 11,xxx / week |
| Digital Uploading | From S$ 1,xxx / creative upload |
| Print, Install & Dismantle | From S$ 6,xxx (Jewel Gateway LB + South Pillar) |
Digital Formats
Standalone high-impact digital formats offering dominant brand presence at key locations in and around ION Orchard.
Grand Façade LED
Positioned at the busiest junction of Orchard, Scotts and Paterson Roads — Singapore's most visible outdoor LED screen offering unparalleled high-impact brand presence at the iconic intersection.
| No. of Faces | 1 |
| Min. Booking | 2 weeks |
| Max. Duration | 8 weeks |
| Spot Duration | 10 sec / spot |
| Default SOT | 15% |
| Media Rate | From S$ 22,xxx / week (15% SOT) |
| Digital Uploading | From S$ 1,xxx / creative upload |
Digital Dragon's Tail
Reach a captive audience with a 45-second long dwell time at the escalator lined with digital screens and superior audio technology, providing a truly immersive brand experience.
| No. of Faces | 17 |
| Min. Booking | 4 weeks |
| Max. Duration | 8 weeks |
| Default SOT | 100% |
| Media Rate | From S$ 29,xxx / week |
| Print, Install & Dismantle | From S$ 48,xxx |
LED @ Lifestyle Gateway
Positioned at B1 alongside leading fashion and luxury brands, this LED screen captures the attention of premium shoppers at the Lifestyle Gateway entrance.
| No. of Faces | 1 |
| Min. Booking | 2 weeks |
| Max. Duration | 8 weeks |
| Spot Duration | 10 sec / spot |
| Default SOT | 10% |
| Est. Monthly Impressions | 43K |
| Media Rate | From S$ 9xx / week |
| Digital Uploading | From S$ 1,xxx / creative upload |
Immersive Capsule
Surround audiences with captivating visuals to deliver impactful brand messages as they enter the mall — a full sticker wrap and LED screen combination at a prime entry point.
| No. of Faces | 2 |
| Dimensions | Contact us for specifications |
| Min. Booking | 4 weeks |
| Max. Duration | 4 weeks |
| Media Rate | From S$ 9,xxx / week |
| Digital Uploading | From S$ 2,xxx / creative upload |
| Print, Install & Dismantle | From S$ 20,xxx |
Immersive Zone
A powerful combination of B1 Wall Wrap, Pelmet Stickers and Ceiling LED displays that create an unmissable brand environment. Option to top up with block-out sticker for B1 Wall Wrap at additional cost.
| No. of Faces | 6 |
| Min. Booking | 2 weeks |
| Max. Duration | 4 weeks |
| Default SOT | Prestige Gateway LED: 100% · DFN & LED @ Lifestyle Gateway: 40% |
| Media Rate | From S$ 112,xxx / week |
| Digital Uploading | From S$ 3,xxx / creative upload |
| Print, Install & Dismantle | From S$ 17,xxx / creative |
Static Formats
High-impact static placements at key locations within ION Orchard's retail and gateway environments.
Lifestyle Gateway Network
Pillar wraps, sticker wraps and lightboxes in high-traffic areas leading to Wheelock Place and Orchard MRT, strategically driving customers to visit stores.
| No. of Faces | 7 |
| Min. Booking | 4 weeks |
| Max. Duration | 4 weeks |
| Media Rate | From S$ 3,xxx / week |
| Print, Install & Dismantle | Domination @ Lifestyle Gateway: From S$ 10,xxx · Exit 9 steps skirting: From S$ 3,xxx · 2 pillars only: From S$ 5,xxx |
B1 Billboard A
A clutter-free medium with minimal distractions from surroundings, driving a strong brand message across to the audience in ION Orchard's Basement 1 atrium.
| No. of Faces | 1 |
| Min. Booking | 4 weeks |
| Max. Duration | 8 weeks |
| Media Rate | From S$ 5,xxx / week |
| Print, Install & Dismantle | From S$ 7,xxx |
Retail Gateway
Extensive brand exposure to shoppers at one of the busiest underpasses towards Orchard MRT, ION Orchard and Shaw House — a high-captive-audience static format.
| No. of Faces | 9 |
| Dimensions | Contact us for specifications |
| Min. Booking | 4 weeks |
| Media Rate | From S$ 8,xxx / week |
| Print, Install & Dismantle | From S$ 11,xxx |
Why Brands Choose ION Orchard
Premium Audience
Affluent shoppers, wellness aficionados and global tourists — ideal for luxury, lifestyle and aspirational brand campaigns.
Unrivalled Footfall
4.9 million average monthly visitors across a mix of locals and international tourists, delivering consistent, high-volume reach.
Most Visible Outdoor LED
The Grand Façade LED at the Orchard-Scotts-Paterson junction is Singapore's most prominent outdoor digital screen.
Format Breadth
From outdoor LED to immersive underground experiences, ION Orchard offers more advertising touchpoints than any other Orchard Road mall.
What ION Orchard Advertising is Suitable For
ION Orchard's diverse format offering makes it suitable for a wide range of campaign objectives and brand categories.
- Luxury, fashion and lifestyle brand launches targeting premium Orchard Road audiences
- High-impact outdoor brand presence at Singapore's most iconic retail junction
- Immersive brand experiences requiring full creative takeover of an environment
- Shopper marketing campaigns targeting affluent consumers at point of purchase
- Tourism and hospitality brands reaching international visitors at a top tourist destination
- Multi-format campaigns combining outdoor, in-mall digital and static touchpoints
- PDOOH campaigns requiring programmatic buying across digital screens
ION Orchard Advertising Rates
Rates shown are indicative guide rates from the JCDecaux Singapore Downtown Rate Card 2026 and are subject to change without notice. Actual rates will be confirmed at the time of proposal and may vary based on campaign duration, share of voice, seasonal demand and production requirements. Print, installation and dismantling costs are estimates and should be confirmed with the media owner before booking.
Minimum booking periods vary by format — from 2 weeks for most digital formats to 4 weeks for static and immersive formats. Media space is subject to availability at the time of booking.
Diseno Advertising can assist with format shortlisting, rate confirmation and booking coordination for ION Orchard advertising formats.
ION Orchard Advertising — FAQs
Planning advertising at ION Orchard?
Speak with Diseno Advertising for format recommendations, current availability and rate confirmation at ION Orchard. We can help you plan high-impact advertising at Singapore's most iconic Orchard Road destination.
Contact Diseno Advertising