About This Advertising Location
People's Park Centre is one of Singapore's most recognisable outdoor advertising landmarks. Located at the heart of Chinatown, directly at the MRT station exit and at one of the busiest traffic junctions in the Downtown Core, this iconic 3-stripe LED billboard cluster reaches drivers, pedestrians and commuters heading between the CBD and key expressways including the CTE, PIE and AYE, as well as towards Clarke Quay and Orchard Road. The fourth screen adds a large landscape LED panel at the building frontage, extending dwell-time visibility for those waiting at traffic lights. The location is a proven destination for major advertisers seeking high-impact presence in Central Singapore.
Audience & Impressions
Technical Specifications, Rate Card & Location Map
| Dimension (W×H) | 4 screens: 21.76×2.24m / 32×2.24m / 19.2×2.24m / 23.68×5.76m |
| Screen Size | 299.83 sqm total |
| AD Duration | 60 sec/spot (Screens 1–3, non-animated) · 15 or 60 sec (Screen 4) |
| Frequency | 6 spots/hr (Screens 1–3) · 24 or 6 spots/hr (Screen 4) |
| Share of Voice (SOV) | 10% |
| Daily Operating Hours | 0700 – 2300 h (16 hrs/day) |
| AD Plays per Day | 672 (Screens 1–3) + 2,688 (Screen 4) |
| Min. Guaranteed Spots / Week | 2,688+ |
| Play Loop | 2.5 minutes (150 seconds) |
| Rate Card | SGD 10,000 / week (GST exclusive) |
| Minimum Booking | 2 weeks |
Key Advantages of This Location
High Traffic Visibility
Positioned at a busy road junction in Chinatown, capturing both motorists and pedestrians throughout the day and evening.
Extended Daily Reach
Operating 0700 – 2300 h (16 hrs/day), your ad runs consistently across peak commuter hours, lunch periods and evening traffic — maximising exposure across multiple audience segments.
Guaranteed Minimum Plays
A minimum of 2,688+ spots per week is guaranteed, with additional bonus plays possible subject to availability. Post-campaign verification reports provided.
Flexible Creative Options
Up to 2 ad versions are included free of charge. Standard 15-second content fits seamlessly within the 2.5-minute play loop format.
What This Location Works Well For
Brand Awareness
Build top-of-mind visibility among commuters and road users in Chinatown and the wider Downtown Core.
Product Launches
Announce new products or services to a broad daily audience in a high-attention outdoor environment.
Retail & F&B Promotions
Drive foot traffic and awareness for nearby outlets targeting the working and resident population in the area.
Event & Seasonal Campaigns
Short-burst campaigns for events, festivals or limited-time offers with a minimum 2-week booking window.
Terms & Campaign Guidelines
- Minimum booking period is 2 weeks. Campaigns shorter than 2 weeks carry a 20% loading surcharge.
- Standard Share of Voice is 10% — 1 spot per 2.5-minute play loop. 30-second content counts as 2 spots.
- The 1st and 2nd ad versions per booking are included at no charge. Additional versions from the 3rd onwards are charged at SGD 1,000 per version.
- Creative approval time is 7 business days. All media subject to availability, first come first served.
- All rates are GST-exclusive.
- Post-campaign photo and video verification reports are provided, with third-party delivery confirmation.
People's Park Centre Digital OOH Advertising — FAQs
Interested in advertising at People's Park Centre Digital OOH Advertising?
Speak with the Diseno Advertising team for availability, campaign recommendations and a tailored media proposal based on your objectives, audience and budget.
Contact Diseno AdvertisingImpressions data: Central Force International & ESOMAR. Pedestrian figures are estimated. All media subject to availability. Rates are GST-exclusive.