Advertising Services

Digital OOH Advertising in Singapore

Plan and book digital OOH advertising campaigns across key environments in Singapore. From mall screens and office towers to transit-linked media and landmark digital displays, Diseno Advertising helps brands identify suitable digital OOH placements based on target audience, campaign objectives and available budget.

Whether you are looking for premium business audiences, shopper visibility, commuter reach or wider urban screen exposure, we can help shortlist the right digital OOH inventory for your campaign.

Digital Outdoor Media

Digital OOH Media Planning and Buying

Digital OOH advertising, also known as DOOH advertising, gives brands the ability to reach audiences through screen-based media in real-world environments. It combines the visibility of outdoor advertising with the flexibility of digital campaign delivery.

At Diseno Advertising, we support brands looking to activate digital OOH advertising campaigns across selected locations in Singapore, with options spanning retail environments, office buildings, transport-linked venues, roadside LED media and more.

Browse by Environment

Explore Digital OOH Advertising by Media Environment

Mall Digital OOH Advertising

Digital screen placements designed to engage shoppers in retail and lifestyle destinations.

Office Building Screens

Reach professionals, executives and CBD audiences through premium commercial environments.

Transit Digital OOH Media

Target commuters through digital OOH media in transport-linked locations and daily travel paths.

Roadside LED Advertising

High-visibility digital media for strong urban screen presence in prominent public locations.

Lift Lobby Advertising

Digital screen opportunities in commercial and residential environments with repeated exposure potential.

Request Digital OOH Recommendations

Tell us your target audience, preferred area and budget for suitable digital OOH options.

Campaign Focus

What is Digital OOH Advertising?

Digital OOH advertising refers to screen-based media displayed outside the home. These screens may appear in malls, office buildings, transport environments, roadside sites, lifestyle venues and other public-facing locations.

Compared with static outdoor formats, digital OOH advertising offers more flexibility in creative rotation, campaign scheduling and timing. It is commonly used for awareness campaigns, launch visibility, location-based targeting, retail support and premium brand presence.

Why It Works

Why Brands Use Digital OOH Advertising

Dynamic Messaging

Run motion content and multiple creative versions across one or more digital screens.

Flexible Scheduling

Plan campaigns by daypart, campaign window or timing requirements depending on the media owner.

High Visibility

Digital screens in public environments help brands stand out in high-footfall daily movement patterns.

Location Relevance

Choose media environments that match shopper, commuter, office or lifestyle audiences.

Why Diseno

Why Work with Diseno Advertising

We help advertisers navigate available digital OOH options by identifying suitable media environments based on location, audience profile, campaign objective and budget range.

Support across mall, office, transit and roadside digital media formats
Practical guidance on suitable screen environments and campaign fit
Recommendations based on target audience and location relevance
Shortlisting support for premium, commuter and retail-facing screen opportunities
Coordination from media planning through booking and execution

Site Types

Featured Digital OOH Advertising Environments

Here are some of the environments brands often consider when planning digital OOH campaigns.

Prime Retail Districts

Suitable for lifestyle, beauty, fashion and consumer campaigns seeking shopper visibility.

CBD & Office Zones

Useful for reaching PMEBs, decision-makers and weekday business audiences in premium commercial areas.

Transit & Commuter Media

Effective for repeated reach across travel routes, stations and commuter-heavy environments.

Retail & Lifestyle Venues

Ideal for campaigns seeking stronger relevance near shopping and point-of-interest environments.

Featured Opportunities

Featured Digital OOH Advertising Opportunities

People's Park Centre Digital OOH

Iconic 4-screen LED display at Chinatown MRT — one of Singapore's busiest junctions in the Downtown Core, reaching over 3 million road users weekly.

4 Screens 299.83 sqm Chinatown MRT

From SGD 10,000 / week

*SCAPE Orchard Digital OOH

Audio-enabled LED screen on Orchard Road near Somerset MRT, reaching youths, shoppers and working professionals in Singapore's premier lifestyle and retail corridor.

🔊 Audio Enabled Somerset MRT Orchard Road

From SGD 4,000 / week

Wilkie Edge Digital OOH

Audio-enabled LED screen with visibility from 3 road junctions along Middle Road, adjacent to Kaplan City Campus in the Selegie and Bencoolen precinct.

🔊 Audio Enabled 112 sqm 3-Junction View

From SGD 3,500 / week

Sim Lim Tower Digital OOH

Audio-enabled LED screen at the Jalan Besar and Rochor Canal Road junction, delivering direct line-of-sight visibility for drivers approaching from Bukit Timah Road.

🔊 Audio Enabled 63 sqm Jalan Besar

From SGD 3,000 / week

Fortune Centre Digital OOH

Large portrait LED screen at the Middle Road and Bencoolen Street junction, offering unobstructed long-distance visibility near NAFA, LaSalle and popular places of worship.

106 sqm Portrait Format Bencoolen

From SGD 3,000 / week

One Raffles Place Advertising

Premium CBD-facing digital media opportunity suited for office and business audiences in the heart of Singapore's financial district.

CBD Business Audience

Enquire for rates

Campaign Fit

What Digital OOH Advertising is Suitable For

Brand awareness and launch campaigns
Retail promotions and shopper-focused visibility
District-specific targeting such as Orchard, CBD or commuter zones
Office and PMEB targeting through premium commercial environments
Multi-screen campaigns requiring flexible scheduling and creative rotation
Brands looking for a more dynamic alternative to static outdoor media

Rates & Planning

Digital OOH Advertising Rates

Digital OOH advertising rates in Singapore vary depending on screen format, location quality, media owner, campaign duration, loop length, share of voice and timing requirements. Premium CBD environments, top-tier retail destinations and high-traffic transit-linked sites usually command different pricing levels from smaller or more localised digital networks.

If you are comparing digital OOH advertising options, Diseno Advertising can help recommend suitable placements based on your campaign objectives, target audience and available budget.

Rates vary by media owner, screen type, campaign duration and scheduling availability.

Frequently Asked Questions

Digital OOH Advertising — FAQs

Digital OOH advertising refers to screen-based advertising media placed in public and out-of-home environments — including malls, office buildings, roadside LED screens, transit locations and lifestyle venues. Unlike static billboards, digital OOH screens can display motion content, rotate multiple creatives and be scheduled by time of day or campaign period.

OOH (out-of-home) advertising is a broad term covering any advertising displayed outside the home, including static billboards, bus shelters and posters. Digital OOH (DOOH) is a subset of OOH that uses digital screens instead of printed or static displays. Digital OOH offers more flexibility in creative delivery, scheduling and content rotation compared with traditional static formats.

In Singapore, digital OOH advertising options include roadside large-format LED screens, mall digital displays, office building lobby screens, lift lobby screens, transit media at MRT stations and bus interchanges, retail network screens and lifestyle venue placements. Each format serves different audience profiles and campaign objectives.

Digital OOH advertising rates in Singapore vary widely depending on the screen location, media owner, screen size, share of voice, campaign duration and whether audio is included. Roadside large-format LED screens in Central Singapore typically start from SGD 2,500 to SGD 10,000 per week depending on the site. Premium locations in Orchard Road or the CBD may be priced differently. Contact Diseno Advertising for a recommendation based on your budget and objectives.

Share of voice (SOV) refers to the proportion of the advertising loop allocated to your campaign on a given screen. A standard SOV of 10% means your ad plays once in every 10 spots within a play loop — typically a 2.5-minute rotation. Higher SOV allocations are available at some locations for a greater share of screen time.

Minimum booking periods vary by media owner and screen type. For the Plan B Media LED network in Central Singapore, the minimum booking is 2 weeks. Campaigns shorter than 2 weeks may be subject to a loading surcharge. Other digital OOH networks may have different minimum requirements. Diseno Advertising can advise on the specific terms for each location.

Most digital OOH screens accept static image files and video content. Common formats include MP4 video and high-resolution JPEG or PNG images. Ad duration is typically 15 seconds per spot, though some screens support 30 or 60-second content — where 30-second content usually counts as 2 spots. Creative specifications vary by media owner and screen. Diseno Advertising can provide the relevant artwork specifications for each location.

Audio capability is available on selected digital OOH screens. In the Plan B Media network, audio-enabled screens include Sim Lim Tower, Wilkie Edge and *SCAPE Orchard. Audio-enabled placements allow advertisers to include a soundtrack or voiceover as part of their creative, which can increase impact particularly in high-dwell or pedestrian-facing environments.

Post-campaign delivery verification is provided by most media owners. For the Plan B Media LED network, post-campaign photo and video verification is included, along with a third-party report confirming actual spot delivery. This gives advertisers visibility on campaign playback and helps verify that the contracted number of spots were delivered.

Contact Diseno Advertising with your campaign brief — including target audience, preferred location or area, campaign period and budget. We will shortlist suitable digital OOH options, provide rate card information and guide you through the booking and creative submission process.

Looking for digital OOH advertising options in Singapore?

Speak with Diseno Advertising for digital OOH media recommendations, location options and budget guidance based on your campaign objectives.

Contact Diseno Advertising

Digital OOH Advertising Singapore