About This Advertising Location
Sim Lim Tower is a well-known electronics and technology building positioned at the prominent junction of Jalan Besar and Rochor Canal Road. The LED screen offers a direct line of sight for drivers approaching from Bukit Timah Road and is surrounded by a dense cluster of SME offices and IT companies. A standout feature of this location is its audio capability — one of the few outdoor digital screens in Singapore where advertisers can include sound alongside their visual creative. The location is also in close proximity to cultural landmarks in Little India and Rochor, attracting a diverse mix of road users and pedestrians throughout the day.
Audience & Impressions
Technical Specifications, Rate Card & Location Map
| Dimension (W×H) | 10.24 × 6.14 m |
| Screen Size | 63 sqm |
| Special Feature | Audio Enabled |
| AD Duration | 15 sec per spot |
| Frequency | 24 spots per hour |
| Share of Voice (SOV) | 10% |
| Daily Operating Hours | 0600 – 2300 h (17 hrs/day) |
| AD Plays per Day | 408 spots |
| Min. Guaranteed Spots / Week | 2,856 |
| Play Loop | 2.5 minutes (150 seconds) |
| Rate Card | SGD 3,000 / week (GST exclusive) |
| Minimum Booking | 2 weeks |
Key Advantages of This Location
High Traffic Visibility
Positioned at a busy road junction in Jalan Besar / Little India, capturing both motorists and pedestrians throughout the day and evening.
Extended Daily Reach
Operating 0600 – 2300 h (17 hrs/day), your ad runs consistently across peak commuter hours, lunch periods and evening traffic — maximising exposure across multiple audience segments.
Guaranteed Minimum Plays
A minimum of 2,856 spots per week is guaranteed, with additional bonus plays possible subject to availability. Post-campaign verification reports provided.
Flexible Creative Options
Up to 2 ad versions are included free of charge. Standard 15-second content fits seamlessly within the 2.5-minute play loop format.
What This Location Works Well For
Brand Awareness
Build top-of-mind visibility among commuters and road users in Jalan Besar / Little India and the wider Downtown Core.
Product Launches
Announce new products or services to a broad daily audience in a high-attention outdoor environment.
Retail & F&B Promotions
Drive foot traffic and awareness for nearby outlets targeting the working and resident population in the area.
Event & Seasonal Campaigns
Short-burst campaigns for events, festivals or limited-time offers with a minimum 2-week booking window.
Terms & Campaign Guidelines
- Minimum booking period is 2 weeks. Campaigns shorter than 2 weeks carry a 20% loading surcharge.
- Standard Share of Voice is 10% — 1 spot per 2.5-minute play loop. 30-second content counts as 2 spots.
- The 1st and 2nd ad versions per booking are included at no charge. Additional versions from the 3rd onwards are charged at SGD 1,000 per version.
- Creative approval time is 7 business days. All media subject to availability, first come first served.
- All rates are GST-exclusive.
- Post-campaign photo and video verification reports are provided, with third-party delivery confirmation.
Sim Lim Tower Digital OOH Advertising — FAQs
Interested in advertising at Sim Lim Tower Digital OOH Advertising?
Speak with the Diseno Advertising team for availability, campaign recommendations and a tailored media proposal based on your objectives, audience and budget.
Contact Diseno AdvertisingImpressions data: Central Force International & ESOMAR. Pedestrian figures are estimated. All media subject to availability. Rates are GST-exclusive.