Ngee Ann City Advertising Singapore | JCDecaux Mall Media | Diseno Advertising

JCDecaux Singapore · Mall Advertising

Ngee Ann City Advertising

Ngee Ann City is one of Singapore's most prestigious shopping destinations along Orchard Road, anchored by Takashimaya Department Store and a curated mix of luxury and high-street fashion brands. JCDecaux operates two high-impact static advertising formats within the mall and its connecting underpass, giving brands direct access to affluent shoppers and PMEBs in a premium retail environment.

Diseno Advertising can help you plan and book advertising at Ngee Ann City as part of a broader Orchard Road or mall advertising campaign.

About the Location

A High-End Shopping Landmark on Orchard Road

Located at 391 Orchard Road, Ngee Ann City anchors one of the most visited stretches of Singapore's premier retail corridor. The mall draws a consistent audience of professionals, affluent residents, tourists and lifestyle shoppers — making it a strong environment for premium brand advertising.

The underground linkway connecting Wisma Atria and Ngee Ann City provides a rare captive-audience format, while the B2 Fountain Wall Banner commands prominent visibility at a natural gathering point inside the mall near the Takashimaya event plaza.

🏆 Consecutive Six-Year Award Winner — Singapore Tourism Board's Tourism Awards

🎪 Regular Bazaars, Fairs and Events at Indoor and Outdoor Spaces

👔 Frequented by PMEBs and Affluent Shoppers

Available Formats

Ngee Ann City Advertising Formats

Two static formats are available at Ngee Ann City, managed by JCDecaux Singapore. Rates are sourced from the JCDecaux Downtown Rate Card 2026.

Prominent Placement at Key Site in Mall

B2 Fountain Wall Banner

Situated at the main meeting point near escalators entering the mall, with strong visibility to shoppers at the event plaza and around the Takashimaya store — one of the highest-footfall zones in Ngee Ann City.

Static · Banner 2 Faces 4.8m (H) × 5m (W)

Min. Booking	4 weeks
Media Rate	From S$ 9,xxx / week
Print, Install & Dismantle	From S$ 13,xxx

Full-Length Canvas for Creative Brand Messages

Ngee Ann City Linkway

The only underpass linkway connecting Wisma Atria and Ngee Ann City. A fully wrapped corridor that immerses shoppers in your brand creative for the full length of the walkway — ideal for high-retention brand messaging.

Static · Linkway Dress-Up Sticker Wrap + 2 Posters

Min. Booking	4 weeks
Media Rate	From S$ 13,xxx / week
Print, Install & Dismantle	From S$ 15,xxx
Dimensions	Contact us for specifications

Why Advertise Here

Why Brands Choose Ngee Ann City

Affluent Audience

Frequented by PMEBs, luxury shoppers and tourists — a strong environment for premium and aspirational brand messaging.

Orchard Road Presence

Positioned on Singapore's most iconic retail corridor, with strong sustained footfall across weekdays and weekends.

High Dwell Time

The Linkway and B2 Fountain area are natural pause and transit points, giving your creative extended exposure in a captive environment.

Award-Winning Venue

A six-time Singapore Tourism Board award winner with regular events and bazaars that drive additional seasonal footfall.

Campaign Fit

What Ngee Ann City Advertising is Suitable For

Ngee Ann City formats work well for brands looking to make an impression on an upscale Orchard Road audience with large-format static creative.

Luxury and premium brand launches targeting affluent shoppers and PMEBs
Fashion, lifestyle, beauty and retail campaigns seeking Orchard Road presence
Tourism and hospitality brands reaching international visitors to Singapore
Brands requiring a large-format creative canvas for high-retention messaging
Campaign activations timed around Ngee Ann City events, bazaars or seasonal promotions
Advertisers seeking static formats to complement broader digital OOH campaigns on Orchard Road

Rates & Planning

Ngee Ann City Advertising Rates

Rates shown are indicative guide rates from the JCDecaux Singapore Downtown Rate Card 2026 and are subject to change without notice. Actual rates will be confirmed at the time of proposal and may vary based on campaign duration, seasonal demand and production requirements. Print, installation and dismantling costs are estimates and should be confirmed with the media owner before booking.

Both formats require a minimum booking of 4 weeks. Media space is subject to availability at the time of booking.

Diseno Advertising can assist with shortlisting, rate confirmation and booking coordination for Ngee Ann City advertising formats.

Frequently Asked Questions

Ngee Ann City Advertising — FAQs

JCDecaux operates two static formats at Ngee Ann City: the B2 Fountain Wall Banner — a large 4.8m × 5m banner near the Takashimaya escalators and event plaza — and the Ngee Ann City Linkway, a full linkway dress-up connecting Wisma Atria and Ngee Ann City. Both are static (paper) formats with a minimum booking of 4 weeks.

The B2 Fountain Wall Banner is priced from S$ 9,xxx per week with an estimated print, installation and dismantling cost from S$ 13,xxx. The Ngee Ann City Linkway is priced from S$ 13,xxx per week with an estimated P&I cost from S$ 15,xxx. Both formats require a 4-week minimum booking. Actual rates will be confirmed at the time of proposal.

The Ngee Ann City Linkway is the only underpass linkway connecting Wisma Atria and Ngee Ann City. The format consists of a full sticker wrap of the linkway walls plus 2 poster placements, creating an immersive brand environment for all shoppers passing through. The captive, enclosed nature of the walkway provides extended exposure and strong creative impact.

The B2 Fountain Wall Banner is situated at Basement 2 of Ngee Ann City, near the main escalators and adjacent to the event plaza and Takashimaya store. It is one of the most prominent gathering points within the mall, with strong visibility to shoppers moving between levels and browsing the Takashimaya area.

Ngee Ann City is frequented by PMEBs, affluent shoppers, international tourists and Orchard Road visitors. As a consecutive six-time winner of the Singapore Tourism Board's Tourism Awards, it draws a premium mix of local and international shoppers. Regular bazaars and events also drive additional seasonal footfall throughout the year.

Yes. Diseno Advertising can assist with shortlisting suitable Ngee Ann City formats, confirming current availability and rates with JCDecaux, and coordinating the booking and creative submission process. Contact us with your campaign objectives, preferred campaign period and budget to get started.

Planning advertising at Ngee Ann City?

Speak with Diseno Advertising for format recommendations, current availability and rate confirmation at Ngee Ann City. We can help you plan impactful static advertising at this iconic Orchard Road landmark.

Contact Diseno Advertising

Ngee Ann City Advertising Singapore