About This Advertising Location
Fortune Centre is a commercial office and retail building positioned at the junction of Middle Road and Bencoolen Street in the Downtown Core. The large portrait LED screen offers unobstructed, long-distance visibility across this busy intersection. The area draws consistent foot traffic from international visitors and locals visiting nearby cultural landmarks — including Sri Krishnan Temple and Kwan Im Thong Hood Cho Temple — as well as office workers, students from NAFA and LaSalle College of the Arts, and shoppers in the Bugis and Bencoolen precinct. The portrait format creates a strong visual presence at eye level for both pedestrians and motorists.
Audience & Impressions
Technical Specifications, Rate Card & Location Map
| Dimension (W×H) | 8.19 × 12.88 m |
| Screen Size | 106 sqm |
| AD Duration | 15 sec per spot |
| Frequency | 24 spots per hour |
| Share of Voice (SOV) | 10% |
| Daily Operating Hours | 0600 – 2300 h (17 hrs/day) |
| AD Plays per Day | 408 spots |
| Min. Guaranteed Spots / Week | 2,856 |
| Play Loop | 2.5 minutes (150 seconds) |
| Rate Card | SGD 3,000 / week (GST exclusive) |
| Minimum Booking | 2 weeks |
Key Advantages of This Location
High Traffic Visibility
Positioned at a busy road junction in Bencoolen / Downtown Core, capturing both motorists and pedestrians throughout the day and evening.
Extended Daily Reach
Operating 0600 – 2300 h (17 hrs/day), your ad runs consistently across peak commuter hours, lunch periods and evening traffic — maximising exposure across multiple audience segments.
Guaranteed Minimum Plays
A minimum of 2,856 spots per week is guaranteed, with additional bonus plays possible subject to availability. Post-campaign verification reports provided.
Flexible Creative Options
Up to 2 ad versions are included free of charge. Standard 15-second content fits seamlessly within the 2.5-minute play loop format.
What This Location Works Well For
Brand Awareness
Build top-of-mind visibility among commuters and road users in Bencoolen / Downtown Core and the wider Downtown Core.
Product Launches
Announce new products or services to a broad daily audience in a high-attention outdoor environment.
Retail & F&B Promotions
Drive foot traffic and awareness for nearby outlets targeting the working and resident population in the area.
Event & Seasonal Campaigns
Short-burst campaigns for events, festivals or limited-time offers with a minimum 2-week booking window.
Terms & Campaign Guidelines
- Minimum booking period is 2 weeks. Campaigns shorter than 2 weeks carry a 20% loading surcharge.
- Standard Share of Voice is 10% — 1 spot per 2.5-minute play loop. 30-second content counts as 2 spots.
- The 1st and 2nd ad versions per booking are included at no charge. Additional versions from the 3rd onwards are charged at SGD 1,000 per version.
- Creative approval time is 7 business days. All media subject to availability, first come first served.
- All rates are GST-exclusive.
- Post-campaign photo and video verification reports are provided, with third-party delivery confirmation.
Fortune Centre Digital OOH Advertising — FAQs
Interested in advertising at Fortune Centre Digital OOH Advertising?
Speak with the Diseno Advertising team for availability, campaign recommendations and a tailored media proposal based on your objectives, audience and budget.
Contact Diseno AdvertisingImpressions data: Central Force International & ESOMAR. Pedestrian figures are estimated. All media subject to availability. Rates are GST-exclusive.