Digital Dragon’s Tail
Immersive, Multi-Sensory Brand Experience
Digital Dragon’s Tail at ION Orchard
The Digital Dragon’s Tail lines a long escalator connecting ION Orchard's basement levels with 17 digital screens and a sticker-wrapped surround, giving a campaign a genuinely immersive, multi-sensory environment rather than a single static message.
With an average dwell time of 45 seconds and full audio capability, shoppers experience the creative for far longer than a typical passing glance — and at 100% share of voice, the entire environment belongs to one brand for the length of the booking.
Specifications & Rates
| No. of Faces | 17 |
| Type & Dimensions | 43" LCD screens + Sticker wrap |
| Audio | Enabled |
| Default SOT | 100% |
| Min. Booking | 4 weeks |
| Max. Duration | 8 weeks |
| Media Rate | From S$ 29,xxx / week |
| Print, Install & Dismantle | From S$ 48,xxx |
Rates shown are indicative guide rates from the JCDecaux Singapore Downtown Rate Card 2026 and are subject to change without notice. Actual rates will be confirmed at the time of proposal and may vary based on campaign duration, share of voice, seasonal demand and production requirements.
Who Digital Dragon’s Tail Works Best For
- Brands wanting a fully immersive, single-advertiser environment
- Campaigns with strong motion or audio-led creative
- Launches needing extended dwell time to tell a story
Interested in Digital Dragon’s Tail?
Speak with Diseno Advertising for current availability, rate confirmation and booking support for Digital Dragon’s Tail at ION Orchard.
Contact Diseno Advertising