Yamaha Music Mid Year Sale Key Visual Concept Development


This key visual concept development was developed by our Art Director for a design pitch for Yamaha back in 2015. The concept is based on the combination of musical instruments forming a robot. And next to this gigantic form of musical instruments is a little girl rocking it out on her guitar. The concept of the robot is akin to having a good musical buddy or partner, thus the tagline Your best playpal.

We decided to use purple colour to add a sense of mystery and magic, coupled with the ray of light spurning from behind the robot. The added effect on the little girl’s flowing hair creates a very vibrant and energised look and feel to the key visual.

If you are looking for a great key visual concept development for your next campaign, please let our team at Diseno Advertising help you. Get a great concept for your next campaign to drive your marketing and sales effort in the right direction. Email us now at [email protected].

Yamaha Key Visual Concept Development



Yamaha Music (Asia) Private Limited




Key Visual Design