This key visual concept development was developed by our Art Director for a design pitch for Yamaha back in 2015. The concept is based on the combination of musical instruments forming a robot. And next to this gigantic form of musical instruments is a little girl rocking it out on her guitar. The concept of the robot is akin to having a good musical buddy or partner, thus the tagline Your best playpal.
We decided to use purple colour to add a sense of mystery and magic, coupled with the ray of light spurning from behind the robot. The added effect on the little girl’s flowing hair creates a very vibrant and energised look and feel to the key visual.
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Yamaha Music (Asia) Private Limited
Key Visual Design