When we were tasked to come up with ideas for Tian Bao restaurant MRT concept train, many in the team have various different ideas. But ultimately we all agreed with our art director’s vision. We used the side panels as a window or gateway to the restaurant, giving the passengers a peek into the restaurant through the traditional windows of a chinese restaurant during the chinese dynasty era. The restaurant branding is prominently placed on top. The tables and food are placed on the different side panels to show case the restaurant and the food. The intrain panels artwork are used to place groupon deals.
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Tian Bao Restaurant
MRT branding campaign Design