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Mediacorp Print Ad Design Concept

Summary.

A print advertisement developed for the I Weekly Magazine featuring the 4 students Edwin Goh, Ian Fang, Xu Bin and Kimberly Chia are created to promote the Channel 8 Chinese Drama Don’t Stop Believin’ 我们等你. The concept for this print advertisement is composed of a classroom chalk board as the background, and the four students dressed fashionably and looking directly at the audience with a cold steel looks in their eyes showing attitude. The shining ray of light can be seen subtly from top right hand corner of the visual.

PROJECT DETAILS

CLIENT

Mediacorp

Date

2012

CATEGORY

Concept Development, Professional Photography, Art Direction, Digital Imaging

Chinese (Simplified)EnglishIndonesianSpanish