One Raffles Quay Advertising
One Raffles Quay advertising puts your brand on large static walls along the CBD Underground Pedestrian Network in Singapore's Raffles Place and Marina Bay financial district. Five wall formats are available, from S$3,750 per week, reaching an average of 632,000 monthly visitors, 70% of them PMEBs. Diseno Advertising handles your booking quickly, from availability check to installation.
About This LocationOne Raffles Quay, Raffles Place & Marina Bay CBD
One Raffles Quay is a twin-tower office development in Singapore's prime business and financial district. Tenants include Barclays, Deutsche Bank AG, Ernst & Young, Reuters and L'Oréal, spread across the North Tower and South Tower.
The advertising walls sit inside the building's section of the CBD Underground Pedestrian Network, the covered walkway linking Raffles Place and Downtown MRT stations. Office workers walk past these walls every day on their way to work, lunch and meetings.
Who You'll Reach at One Raffles Quay
Target Audience Profile
The audience at One Raffles Quay is made up of working professionals in Singapore's financial district. They are well educated, well paid and walk the same route daily, so your message gets seen again and again.
- PMEBs — Professionals, Managers, Executives & Businesspersons make up 70% of the audience, versus 32% nationally
- Millennials — 61% of the audience, versus a 36% national average
- Tertiary Educated — 80% hold a tertiary qualification, versus 46% nationally
- Higher Earners — Monthly median income of S$4,229
- CBD Commuters — Daily foot traffic between Raffles Place MRT, Downtown MRT and the surrounding office towers
Source: One Raffles Quay, Nielsen Consumer Media View.
Why This Audience Matters
PMEB-Heavy Crowd
70% PMEBs versus 32% nationally, including decision makers from banks, media and professional services firms.
Strong Spending Power
A S$4,229 monthly median income and 80% tertiary educated, an audience that can act on what it sees.
Young Professionals
61% millennials versus 36% nationally, a digitally active audience that responds well to clear, bold creative.
One Raffles Quay Wall Options & Rates
One Raffles Quay offers five static wall formats, from a single feature wall to a 54-metre panorama along the main walkway. All walls are booked for a minimum of 4 weeks. Media rates are per week; production is quoted separately.
| Site Code | Placement | Size (W × H) | Media Rate | Production |
|---|---|---|---|---|
| ORQ-01 | Orange Wall — Static | 4.07m × 3.55m | S$8,000 / week S$32,000 / 4 wks |
S$2,000 |
| ORQ-02 | Main Walkway Wall — Static | 54.062m × 1.94m | S$12,500 / week S$50,000 / 4 wks |
S$10,500 |
| ORQ-03 | Escalator Wall — Static | 3.62m × 5.70m | S$5,000 / week S$20,000 / 4 wks |
S$2,200 |
| ORQ-04 | Parallel Walls (2 walls) — Static | Long wall 15.50m × 2.55m Short wall 9.40m × 2.55m |
S$5,500 / week S$22,000 / 4 wks |
S$5,500 |
| ORQ-05 | Bulkhead Wall — Static | 7.90m × 3.69m | S$3,750 / week S$15,000 / 4 wks |
S$4,500 |
All rates are indicative, in Singapore dollars, and subject to prevailing GST. A 20% loading applies to bookings shorter than the 4-week minimum. Parallel Walls rate covers both walls. Contact Diseno Advertising for confirmed rates and availability. Rates are subject to change without prior notice.
See the Walls
Why Advertise at One Raffles Quay
Business District Audience
70% of visitors are PMEBs, in a building that houses Barclays, Deutsche Bank AG, Ernst & Young, Reuters and L'Oréal.
On the Underground Network
Your ad sits on the CBD Underground Pedestrian Network, linking Raffles Place and Downtown MRT stations.
Five Formats to Choose From
Feature wall, escalator wall, bulkhead, twin parallel walls or a full walkway panorama. Pick what suits your campaign.
54-Metre Walkway Panel
The Main Walkway Wall runs 54.062m along the main route, ideal for a long, story-style creative.
Clear, Upfront Pricing
Media starts at S$3,750 per week, with production costs listed per wall so you can plan your budget early.
Quick Booking with Diseno
We check availability, guide your artwork, manage approvals and coordinate with SPH Media. One team, fast replies.
How to Book One Raffles Quay Advertising
Minimum Booking Period
4 weeks minimum on every wall. A 20% loading applies to bookings shorter than the minimum.
Media Investment
From S$3,750 per week (Bulkhead Wall) to S$12,500 per week (Main Walkway Wall). Subject to prevailing GST.
Production Cost
Printing and installation is charged separately, from S$2,000 (Orange Wall) to S$10,500 (Main Walkway Wall).
Artwork Requirements
Full wall dimensions at 300 dpi, supplied as Adobe Illustrator CC with layers saved. Our team can adapt your creative to the exact wall size.
Artwork Deadline
Final artwork must reach SPH Media 4 weeks before your campaign starts, so book early.
Approvals
The site booking and your artwork need approval from the authorities and building management. Diseno manages this for you.
Advertising Requirements
- Any mention of store locations outside the ad site premises in the artwork is not allowed unless approved by building management
- All advertisement visuals and copy are subject to authority and building management approval before production
- Final artwork for production must reach SPH Media at least 4 weeks before the campaign start date
- Exclusion list — the following are not accepted: Food & Beverage establishments not within One Raffles Quay (subject to clearance); Property (all categories); competitors of the building's tenants, partners and events
- Main Walkway Wall — the power socket cannot be covered, and the fire hose reel door outline must stay visible for access. Keep key design elements away from both areas
- Parallel Walls — the fire extinguisher signage on the short wall cannot be covered. Keep key design elements away from this area
- The exclusion list is accurate at time of publishing. Building management reserves the right to make changes without prior notice
Where This Advertising Site Is Located
One Raffles Quay
1 Raffles Quay, Singapore 048583Frequently Asked Questions
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Advertise at One Raffles Quay
Put your brand in front of 632,000 monthly visitors in Singapore's financial district. Tell us your dates and budget and we'll send rates, availability and a simple proposal, fast. You can also email us at sales@diseno.com.sg.
Get Rates & AvailabilityDiseno Advertising books One Raffles Quay through SPH Media Out-of-Home. All enquiries are handled directly by Diseno.