We were invited to pitch for the production of Jewel Changi Airport’s Canopy Park Attractions Brochure and was awarded the project on the 27th of February 2018.
When we took up this pitch challenge, we decided to create the brochure based on the shape of Jewel. We believed that the brochure design need to present the visual content to be clear and concise in providing the information on the Canopy Park Attractions to the audience.
We were invited to tour the Jewel Showsuite to have a better understanding of the design and concept of Jewel. This is to assist us in developing the copywriting for the Jewel Changi Airport’s Canopy Park Attractions Brochure and also for the creative development of the inside pages of the brochure.
The concept of this 20 page brochure is based on the dome shaped design of Jewel, and the prism graphic elements that was inspired from the Jewel glass facade.
One of the key visual inside this brochure shows the cross section site view of the Jewel Changi Airport project. As this brochure is meant to showcase the Jewel Changi Airport Canopy Park Attractions, naturally we need to present each attractions at its best, visually.
Introducing Forest Valley during the day, with beautiful light shows during the evening with the Rain Vortex, captivating audience from all ages.
Each attractions are clearly numbered with a top down site plan for easier access. The unique Sky Nets, magical Canopy Mazes, fun Discovery Slides, mysterious Foggy Bowls, and the breathtaking view from the Canopy Bridge welcomes the many anticipating visitors to the Canopy Park Attractions.
And of course this Gem of A Destination has Shopping and Dining to complement the visit to the Canopy Park Attractions.
The Gem of a Destination is the perfect tagline tied in with the concept of the prism graphic elements being applied throughout the brochure design.
Jewel Changi Airport
27 February, 2018
Brochure Design, Concept Development