Essential Retail Network (ERN)
Maximise Brand Visibility with Digital OOH Advertising in Singapore
Nationwide Digital Signage Network in Prime Retail Locations
ERN’s extensive network includes 173 digital screens across 126 stores, reaching consumers at:- 26 FairPrice Supermarkets
- 31 Unity Pharmacies
- 69 Cheers and FairPrice Xpress @ Esso locations
Target the Right Audience with Every Impression
With a reach of over 3 million monthly shoppers, ERN offers unmatched real-world targeting. According to Nielsen Singapore, 69% of consumers were exposed to outdoor advertising in the past week — showing strong engagement with digital out-of-home media.- Millennials and the Silver Generation
- Primary grocery decision-makers
- High-frequency shoppers (31% shop 2–3 times weekly)
- 84% visited supermarkets in the past week
- 73% visited FairPrice
- 69% exposed to outdoor media recently
- 77% live in HDB 4-room or private housing
- Median monthly income: $6,527
High-Frequency Exposure with Measurable Impact
Each campaign benefits from strong exposure:- 15-second ads aired 12 times per hour
- Screens operate a minimum of 10 hours daily
- Non-audio screens ensure focused, visual messaging
Why Choose ERN for Digital OOH?
- Prime retail footfall with active shoppers
- Consistent nationwide presence
- Strategic placements near product shelves and exits
- 2-week minimum commitment, flexible scheduling
- Proof-of-display reports available
Media Investment
From $1,750 per week- Includes 15-sec TVC, played 12x per hour
- Minimum 2-week booking
- All placements across 173 screens
- Nett price (no volume discount); agency commission applicable
- Subject to building approval and GST
Get Started Today
Ready to launch your next digital OOH advertising Singapore campaign and reach thousands of shoppers across top retail chains?Contact Diseno Advertising to explore campaign options and screen availability.