Tian Bao Szechuan Kitchen is a chinese restaurant specialising in tantalising hot and spicy Szechuan food. The Diseno team was tasked with a re design of the menu. Existing menu was dark and uses black as the primary colour. Thus we have decided to go with a minimalist direction.
Using the seamless wood line patterns as the background for the cover, keeping the logo of the brand vibrant and clear. As the photos are taken prior the planning of the creation of this menu, the layout has to be placed in boxes for a nice and tidy layout. For each section dividers, we have created a concept look for the food category without actually having a photo shoot in a studio. What we have done here is to create the look and feel with great art direction and digital imaging.
Each food has itemised numbering system with names in Chinese and English, coupled with pricing. Throughout the whole menu’s look and feel, we try to implement a very structured design with more focus on the layout design for each dividers and each page. Final binding for this menu uses rivet binding.
Are you looking for a great menu design for your restaurant? Do you like this design and would like something similar for your project? Email us now at [email protected] or call us at +65 68365168
Tian Bao Szechuan Kitchen
15th December 2015