Network at a Glance

Asiaray is the exclusive media owner for TEL, offering broad coverage with 199 screens across 14 km and an estimated 18.4M monthly riders. The network spans northern gateways through major interchanges into CBD stations—ideal for scale, frequency, and premium visibility.

• 27 Stations
• 6 Interchanges
• 199 Screens
• 18.4M Riders (Monthly)
• CBD & Lifestyle Hubs

What’s Inside the Package Deck

Digital Networks. Multiple curated networks balance impact + reach: Business, Retail, Commuter Core, Affluent, Gen-Z, and Impact+. Deliverables typically combine 86”/55” screens with pillar, pillar-crown, and bulkhead placements, operating on 10% SOV rotations. Coverage variants include wide concourse networks (e.g., 70×86” across 25 stations) for mass reach.

Tip: Use high-impact networks (e.g., Impact+) for launches, then layer commuter/retail networks to scale frequency along daily journeys.

Static, In-Train & Experiential

Static Packages. Options include Platform Station Door Extras, Wallscapes (up to 20 sqm, multi-station pool), Buttons, and Lightboxes (standard/large mix). In-Train packages bundle panels and window stickers, with add-on train hangers available for saturation.

Interactive & Gamification. Smartphone-controlled games (Claw, Tetris, Catch & Win) run via QR, with floor-sticker prompts as add-ons—great for engagement and lead capture.

Special Builds. 2D die-cut executions on 86” units, Glass Showcases (select stations), and station activations (3-hour sessions, top-up by hour) enable product display and on-ground experiences.

Concept Zones (Orchard Focus)

Premium “concept” takeovers concentrate impact where it matters most. The Orchard Concourse package blends 20m LED (10% SOV), a 20m wallscape, and a 20m floor sticker. Other hero concepts include a Fog Screen experience at Orchard and a Travelator Linkway dominance package (hanging banners + wall/floor coverage).

Booking & Production Notes

• Subject to LTA guidelines and availability (first-come, first-served).
• Campaigns must commence by 28 Feb 2026.
• Prices generally inclusive of production and upload unless stated; full payment before start; prices before GST.
• Asiaray manages print/installation; creatives must follow submission timelines (no compensation for missed deadlines).