Bugis Village Billboard Advertising
Looking for high-impact visibility in the heart of Singapore’s retail and lifestyle belt? Bugis Village billboard advertising places your brand at a signature junction along Victoria Street and Rochor Road, steps from Bugis Junction, Bugis+, and Bugis MRT. This prime site commands both heavy vehicular and pedestrian flows, making it an ideal choice for brands that need scale, frequency, and strong recall. If you’re exploring Bugis Village advertising options, this large-format showcase delivers the clearest, most visible message to shoppers and commuters alike.
Prime Location & Large-Format Impact
The Bugis Village display is a prominent static billboard measuring 6.3m (W) × 6.5m (H). Evening light-up hours from 7:00pm to 12:00am amplify visibility during peak after-work and dinner traffic, when audiences are most receptive. Surrounded by flagship retail, dining, and entertainment, the site naturally integrates with purchase journeys—ideal for brand launches, seasonal campaigns, and sustained awareness.
Audience That Buys
Bugis is known for its youthful, trend-driven crowd with solid spending power. Key highlights:
- 62% Millennials (vs 36% national average)
- 58% tertiary-educated (vs 46% national average)
- 43% PMEBs (vs 32% national average)
- $3,243 median monthly income
With an average monthly reach of 5.1 million shoppers across Bugis Junction and Bugis+, your brand benefits from sustained exposure to a high-intent, urban audience. For media planners seeking Bugis OOH advertising that balances reach with relevance, this site is a proven performer.
Media Investment & Planning
Weekly media investment starts from $11,250/week, with a minimum booking of 4 weeks (a 20% loading applies for shorter buys). Typical ancillary costs include production (~$15,000) and BCA licence fee (~$30/week). All investments are subject to prevailing GST. To keep timelines smooth, submit Final Artwork (FA) at least 4 weeks before campaign start. Bookings and creatives are subject to authorities’ and premise owner’s approvals and to site advertising guidelines.
Why Choose Bugis Village Billboard Advertising?
- Unmissable position at Victoria Street / Rochor Road with constant footfall and traffic
- Large, illuminated format for standout evening visibility and brand recall
- High concentration of millennials, PMEBs, and tertiary-educated shoppers
- Retail adjacency to Bugis Junction and Bugis+ supports consideration and conversion
- Clear, transparent workflow on production, licensing, and approvals
Whether you are building mass awareness, driving store traffic, or supporting a product push, Bugis Village billboard advertising delivers scale, context, and consistency in one of Singapore’s busiest precincts.
Start Your Campaign
Ready to check availability, rates, and lead times? Our team can advise on creative specifications and best practices for this location to maximise impact.
Email us at [email protected]
Bugis Village — Frequently Asked Questions
Where is the Bugis Village billboard located?
The site is along Victoria Street and Rochor Road, close to Bugis MRT, Bugis Junction, and Bugis+.
What is the size of the Bugis Village billboard?
The billboard measures 6.3m wide by 6.5m high, making it a large-format static display.
Is the billboard illuminated?
Yes. The billboard is illuminated daily from 7:00pm to 12:00am for maximum evening visibility.
What is the minimum booking and media investment?
The minimum booking is 4 weeks, with media investment starting from $11,250 per week.
What additional costs should be expected?
Typical ancillary costs include production (about $15,000) and a BCA licence fee of $30 per week. All investments are subject to GST.
How far in advance should artwork be submitted?
Final Artwork (FA) must be submitted at least 4 weeks before campaign start. Bookings and creative are subject to approvals by authorities and the premise owner.