One Raffles Place Advertising
Singapore's premier CBD digital billboard — a large-format SPH Media screen at Raffles Place MRT reaching PMEBs, executives and financial district professionals daily.
One Raffles Place, Raffles Place CBD
One Raffles Place is one of Singapore's most iconic commercial towers, rising above Raffles Place MRT interchange at the core of the Central Business District. Since its development, it has served as a landmark address for major financial institutions, multinational corporations, and professional services firms — with tenants including UOB, HSBC, Clifford Centre, and Singapore Land Tower nearby.
The SPH Media digital billboard on the tower facade measures 13.6m wide by 7.2m high — one of the largest high-definition LED screens in Singapore's CBD. Operating 14 hours daily from 7am to 9pm, it delivers high-impact brand exposure to over 2 million monthly visitors passing through one of the busiest pedestrian junctions in Singapore.
Who You'll Reach at One Raffles Place
Target Audience Profile
One Raffles Place draws Singapore's most commercially powerful outdoor audience — PMEBs, senior executives and CBD professionals who work, meet and commute through the Raffles Place financial hub every day. This is the highest-quality PMEB catchment of any outdoor media site in Singapore.
- PMEBs — Professionals, Managers, Executives & Businesspersons from the surrounding financial institutions and MNCs (62% of audience)
- CBD Commuters — Daily MRT and pedestrian traffic flowing through Raffles Place MRT interchange (EW14/NS26)
- Business Decision Makers — Senior executives from major banks, law firms, consultancies and professional services firms
- Millennials — 47% of the audience aged 20–39 (vs 36% national average); active consumers with strong brand affinity
- High-Income Earners — Median monthly income of $3,968; well above the national average with strong discretionary spending power
Why This Audience Matters
Highest PMEB Concentration
62% PMEBs — Singapore's most commercially influential outdoor audience, with decision-making power across finance, law, and business.
Premium Spending Power
Median monthly income of $3,968 and 66% tertiary educated — a high-intent, brand-responsive audience with strong purchasing power.
Millennial-Dominant
47% of visitors are aged 20–39 versus the 36% national average — digitally active, career-focused, and highly receptive to brand messaging.
Screen Specifications & Rates
One Raffles Place features a single landmark large-format digital billboard on the tower facade — one of the largest and most prominent outdoor screens in Singapore's CBD. The screen operates daily with a minimum booking of 4 weeks.
| Site Code | Placement | Size / Resolution | Spots / Day | Media Rate |
|---|---|---|---|---|
| ORP-01 | Outdoor Digital Billboard — One Raffles Place Tower Facade (with Audio) | 13.6m W × 7.2m H 1920 × 1080 px | 25 FPS |
84 | S$12,500 / 4 wks |
All rates are indicative. Spot duration: 30 seconds. Audio enabled (peak at 0 dB). Contact Diseno Advertising for confirmed rates and availability.
Why Advertise at One Raffles Place
Premium PMEB Audience
62% of daily visitors are PMEBs — Singapore's most commercially valuable outdoor audience, unmatched by any other OOH site in the CBD.
Financial District Centrepiece
Positioned at Singapore's most prestigious commercial address, surrounded by UOB, HSBC, major law firms, and multinational corporations.
Raffles Place MRT Exposure
Directly above Raffles Place MRT interchange (EW14/NS26) — one of Singapore's busiest stations, funnelling massive daily commuter volumes past the screen.
Singapore's Largest CBD Billboard
At 13.6m × 7.2m with 1920 × 1080 resolution, this is among the highest-impact large-format digital screens in Singapore's financial district.
400K+ Weekly Impressions
84 spots daily, 6 per hour across 14 operating hours — delivering consistent, high-frequency brand exposure to 2 million monthly visitors.
Managed by Diseno
Diseno Advertising handles all booking, creative guidance, SPH Media approvals, and campaign coordination — end to end.
How to Book One Raffles Place Advertising
Minimum Booking Period
4 weeks minimum across all campaign dates for the One Raffles Place digital billboard.
Spot Duration
30 seconds per spot. The screen runs 6 spots per hour across 14 daily operating hours — 84 spots per day.
Media Investment
S$12,500 per week. Minimum total campaign investment of S$50,000 for the standard 4-week booking period.
Operating Hours
7:00 AM to 9:00 PM daily — 14 hours of brand exposure per day, seven days a week.
Creative Requirements
MP4 or JPEG format. Resolution: 1920 × 1080 px at 25 FPS. Audio enabled (peak at 0 dB). Final artwork due 2 weeks before campaign start.
Creative Approval
All creatives are subject to SPH Media and landlord approval. Diseno Advertising manages the full approval process on your behalf.
Advertising Requirements
- All content must be in English; Chinese language is subject to separate SPH Media and landlord approval
- Pricing information and contact numbers are not permitted within the visual creative
- Store or outlet locations may not be referenced unless the business operates within One Raffles Place
- All creatives are subject to landlord and SPH Media approval before going live on screen
- Restricted advertiser categories include: local banks (except UOB), competitor retail malls, online retail platforms, and selected FMCG categories
- Final approved artwork must be submitted at least 2 weeks before the campaign start date
Where This Advertising Site Is Located
One Raffles Place
1 Raffles Place, Singapore 048616Frequently Asked Questions
Advertise at One Raffles Place
Reach over 2 million monthly visitors and Singapore's highest concentration of PMEBs at one of the CBD's most prestigious outdoor screens. Contact Diseno Advertising for rates, availability and a customised campaign proposal.
Get Rates & AvailabilityDiseno Advertising is an authorised media representative for SPH Media Out-of-Home advertising in Singapore. All enquiries are handled directly by Diseno.