Home Network Readership:274,000 (Young Parents + Home & Decor)
The YP reader is between 30 and 39 years old
72% have a child aged four years or younger
94% of readers have tertiary qualifications
Readers are affluent, with a median household income of S$7,370 (National median: S$5,637)
Maximise your ROI with the most trusted Parenting Magazine in Singapore
With a readership of 18,000, Young Parents has been the definitive parenting guide in Singapore for over two decades, and was awarded Consumer Magazine of the Year 2011 and Magazine of the Year 2011 by MPAS Magazine Awards 2011.
Young Parents also publishes an annual education resource book called Young Parents Preschool Guide that helps parents look for preschool or enrichment services.
From our readership survey 2009, Young Parents has proven effective and influential as a media platform:
82% of readers have purchased items recommended by Young Parents
86% of readers refer to ads in the magazine to get ideas on which products to buy
Young Parents readers spend most on Education, Insurance and Dining
Young Parents is packed with in-depth and timely features on pregnancy, health, education and family life, as well as helpful expert tips from a panel of experts including doctors, psychologists and educators. Besides developmental advice, Young Parents also offers leisure ideas and practical recipes for the savvy parent. Our fresh, modern design aims to bring the fun back into family life, with playful product spreads, whimsical layouts and aww-inspiring fashion. Young Parents is also distributed in Malaysia.