Median household income is S$8,466 (National Median: S$5,637)
70% will pay more for quality goods
67% agree advertisement is main way to learn about new products
Her World – The voice of the Singapore woman. Her World is the magazine for the stylish achiever. It is the authority on fashion, beauty and lifestyle trends. It offers empowering reads on women’s issues, and covers them with depth and style.
Her World is the best-read women’s magazine in Singapore, with a readership of 128,000, based on the Nielsen Media Index 2015. The authority on issues that matter to the Singapore women, we hold the key to understanding why they think the way they do, what they say, what they do, and what they buy.
We have in-depth features, interviews and provocative reads on issues and stories that capture the pulse of the modern woman. The Fashion section is filled with designer and high-street must-haves for work and play. We also include trend reports, insider fashion and beauty tips, and insightful columns on career, money, love, sex, travel, food, motoring, IT and more.
Almost half of all readers shop at least once a week or more
Nine out of 10 readers have purchased items seen in Her World
83% of readers mentioned referring to the ads seen in the issue to get ideas on what products to buy
The Top 5 products Her World readers spend the most on are: 1. Clothing 2. Skincare 3. Bags 4. Watches 5. Jewellery