Female

FAST FACTS

Frequency: Monthly

Readership: 76,000 (Nielsen Media Index 2017)


Readers’ profile:

  • 50% are PMEBs
  • 38% are university graduates
  • 60% are staying in private housing
  • Median household income is S$8,703 (National Median: S$5,637)
  • 33% will pay more for luxury brand

For those who have a passion for what’s in the stores and on the runways. Art and design aficionados. Global citizens with a social conscience. Travellers who experience, not visit. Singapore’s most-read fashion and beauty magazine Female offers an insightful view into the latest happenings on the scene, by a team who lives the lifestyle.


With a readership of 80,000, Female is the country’s authority on all things au courant and fashion forward. We dig deep into the DNA of brands and the minds of industry insiders to distill what’s new, impactful, trend-setting. We test the most innovative beauty products and research fresh technologies. We scour the local and global landscape for interesting buys, events, initiatives.

Then we bring it all to you in a smart, sharp read.

No wonder we’re the choice of sophisticated, style-savvy women.

  • Launched in 1974, Female is one of Singapore’s most established publications, with proven appeal.
  • Nearly half of all Female readers are PMEBs with a monthly personal income that is over 60% higher than the national average.
  • About 85% of these readers say they are receptive to ads and turn to them for shopping direction.

 

Above statistics are from SPH.

Drop us an email at [email protected] for any enquiries or quotations.

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