Being one of the biggest visual experience, Cinema Advertising engages your audience like no other medium can. Audience are more relaxed and receptive of advertisements as they are expecting it, thus more engaged with the key message from the advertisement. The advertisements are run between movie trailers to ensure the audience to be highly engaged.
Low Ad Avoidance and High Engagement
People going for movies are usually more relaxed with their popcorn in hand and soft comfy chairs. Cinema goers perceive the advertisements as part of the experience especially when it is placed between trailers.
With little distractions, viewers can focus on the advertisement message which results in higher engagement. Study shows that cinema’s captive audience delivers advertising recall up to five times that of TV.
Large Specific Audiences
Everyone loves the cinema theaters. Apart from reaching large audiences, you can tailor your ads accordingly since movies are categorised based on age and genre. Want to sell children’s clothes? Advertise when they’re showing Toys Story.
A Social Experience
No one likes to watch movies alone. People bring their friends, family and spouses. Remember talking about that one advertisement? These group experience fuels word-of-mouth, allowing people to positively recall your ad and your brand.
In the end, costing matters. The good thing is that cinema advertising offers inexpensive screening costs and good return on investment compared to other mediums. You can also check out the various advertising packages offered that suits every budget before you decide.
There are Golden Village, Cathay, FilmGarde, Engwah, Shaw Cinemas across Singapore for your cinema advertising options to reach your target audience.
Call us now at 68365168 or email us at [email protected] to find out more!